E-commerce 2078

Section A

Attempt any two questions.[2*10=20]

1. What is e-commerce business model? Describe the key elements of e-commerce business model.[2+8]

2. What are the security threats in e-commerce? How client server and data transactions securities are maintained in e-commerce?

3. What is e-payment? Discuss how credit card transactions, electronic checks and stored value payment system work. Mention their pros and cons.[2+8]

Section B

Attempt any eight questions.[5*5=40]

4. Describe the factors that make U-commerce different from M-commerce?[5]

5. What is industry value chain? Mention the geniric players in the value chain.[3+2]

6. What is digital wallet? How it works?[2+3]

7. What is a catalog in e-commerce application? How can you create catalogs?[2+3]

8. Define malicious code. How the potentially unwanted programs like adware and spyware works?[1+4]

9.Discuss different pricing models for online advertisements.[5]

10. How facebook exchanges, reaction buttons and sponsored message are used for social marketing and advertisement.[5]

11. What is Search Engine Optimization (SEO)? How on page SEO can be done?[1.5+3.5]

12. How content based and collaborative filtering approaches are used for product recommendation in e-commerce?[5]