E-commerce Model Question

Section A

Attempt any two questions. (2 × 10 = 20)

1. Describe the various security mechanisms used to secure ecommerce systems. [10]

2. What is Secured Electronic Transaction (SET) Protocol? Describe how purchase request, payment authorization and payment capture are done in SET? [2 + 8]

3. Consider a company is planning to establish a B2B e-commerce system. Now describe in detail about the possible types of B2B Business Models the company can adapt. [10]

Section B

Attempt any eight questions. (8 × 5 = 40)

4. What is e-commerce? How it differs from e-business? [2.5+2.5]

5. How the features like ubiquity, information density and richness make e-commerce better than traditional commerce. Justify with examples.[5]

6. Describe the possible types of revenues models that can be adapted in e-commerce systems.[5]

7. What is e-payment? Describe the working mechanism of online credit card transaction.[1+4]

8. What is a shopping cart in an e-commerce application? How can you build shopping carts? [1+4]

9. Discuss the possible security threats in e-commerce systems. [5]

10. How linear, non-linear, in-banner and in-text video ads are used for digital marketing? [5]

11. Describe how promoted tweets, promoted trends and lead generation cards are used as Twitter marketing tools? [5]

12. Consider you are given a role of SEO analyst to perform search engine optimization analysis of www.sastodeal.com, what kind of SEO activities you will perform so as to improve rank of the website. [5]