Fundamentals of E-Commerce - Old Questions
4. Compare and contrast pure Vs. Partial e-commerce. Support your answer with proper examples.
5 marks
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Asked in 2069
Partial e-commerce is when a company will sell a good through the internet but the fulfillment of good will need to take place in the "real" world. E.g. buying a book on Amazon, they will have to send it to you physically.
Pure e-commerce is when everything happens on the internet. E.g. buying music/movies on iTunes.
Based on the degree of digitization of
- Product
- Process
- Delivery agent
Pure e-commerce: all dimensions are physical
Partial e-commerce: all other possibilities include a mix of digital and physical dimensions.