International Marketing - Unit Wise Questions
Unit 1: Unit 1: Introduction to Global Marketing
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Unit 2: Unit 2: Global Economic Environment
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Unit 3: Unit 3: Social–Cultural Environment and Global Marketing
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Unit 4: Unit 4: Political and Legal Environment of Global Marketing
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Unit 5: Unit 5: Global Information System and Marketing Research
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Unit 6: Unit 6: Segmentation, Targeting and Positioning
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Unit 7: Unit 7: Global Marketing Strategy
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Unit 8: Unit 8: Product and Pricing Decisions
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Unit 9: Unit 9: Global Channel and Logistics
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Unit 10: Unit 10: Global Advertising and E-Marketing
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Unit 11: Unit 11: Management of Global Marketing
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