E-commerce - Syllabus

Overview of E-commerce and its significance in the digital age.

Understanding the differences between E-business and E-commerce.

Key characteristics and benefits of E-commerce.

Types of E-commerce models and their applications.

Evolution and development of E-commerce over time.

Understanding the components of E-commerce framework including People, Public Policy, Marketing and Advertisement, Support Services, and Business Partnerships.

Overview of different types of E-commerce including B2C, B2B, C2B, C2C, M-Commerce, U-commerce, Social-Ecommerce, and Local E-commerce.

Common obstacles and difficulties faced in E-commerce.

Current state and trends of E-commerce in Nepal.

Understanding the legal framework governing E-commerce in Nepal.

Overview of e-commerce business models, including their key elements and types. This topic sets the foundation for understanding various e-commerce models.

Breakdown of the essential components that make up an e-commerce business model, including revenue streams, cost structures, and value propositions.

Exploration of different revenue models used in e-commerce, including transaction-based, subscription-based, and advertising-based models.

In-depth look at various business-to-consumer (B2C) e-commerce models, including e-tailers, community providers, content providers, and more.

Detailed analysis of the e-tailer business model, including its characteristics, advantages, and examples.

Examination of the community provider business model, including its role in facilitating online communities and generating revenue.

Study of the content provider business model, including its focus on creating and distributing valuable content to attract customers.

Analysis of the portal business model, including its role as a gateway to other websites and online services.

Exploration of the transaction broker business model, including its facilitation of online transactions and revenue generation.

Examination of the market creator business model, including its role in creating and facilitating online marketplaces.

Study of the service provider business model, including its focus on offering value-added services to customers.

In-depth look at various business-to-business (B2B) e-commerce models, including net marketplaces, private industrial networks, and EDI.

Analysis of net marketplace business models, including e-distributors, e-procurement, exchanges, and industry consortia.

Examination of private industrial networks, including single-firm and industry-wide networks.

Study of EDI, including its layered architecture and role in facilitating electronic transactions.

Exploration of the role of EDI in e-commerce, including its benefits and applications.

Analysis of the impact of e-commerce on industry value chains, including the role of e-commerce in creating value for customers.

Examination of the firm value chain, including its primary and support activities.

Study of the firm value web, including its role in creating value for customers and stakeholders.

In-depth analysis of real-world e-commerce systems, including global and local examples.

Overview of electronic payment systems, including their types and applications in e-commerce.

The process and security measures involved in online credit card transactions.

A payment system that stores value electronically, allowing users to make payments online.

Electronic wallets that store payment information and allow users to make transactions online or through mobile devices.

A type of card that stores and processes data, often used for secure online transactions.

Payment systems that enable individuals to send and receive payments through social media or mobile devices.

A digital equivalent of physical cash, allowing for anonymous and secure online transactions.

An electronic version of traditional checks, used for online transactions.

A digital currency that exists only in electronic form, often used for online transactions.

A system that enables customers to receive and pay bills electronically.

Types of auctions used in e-commerce, including English, Dutch, Vickery, and Double auctions.

A secure protocol used for online credit card transactions, ensuring secure payment processing.

Key features and benefits of the SET protocol for secure online transactions.

The roles and responsibilities of participants involved in the SET protocol, including cardholders, merchants, and banks.

The process of registering as a cardholder in the SET protocol, including requirements and benefits.

The process of registering as a merchant in the SET protocol, including requirements and benefits.

The process of initiating a purchase request in the SET protocol, including the roles of cardholders and merchants.

A security feature in the SET protocol that requires dual signatures for payment authorization.

The process of authorizing payments in the SET protocol, including the roles of cardholders, merchants, and banks.

The process of capturing payment information in the SET protocol, including the roles of merchants and banks.

An overview of the current state of e-payment systems in Nepal, including trends and challenges.

Real-world examples of successful e-payment systems, including global and local case studies.

Overview of e-commerce website/software, including its types and characteristics.

Creating product catalogs for e-commerce systems, including static and dynamic catalogs.

Designing and developing a shopping cart system for e-commerce applications.

Processing transactions in e-commerce systems, including payment processing and order management.

Developing e-commerce websites/software, including database design and application programming.

Integrating e-commerce systems with Enterprise Resource Planning (ERP) systems.

Integrating e-commerce systems with payment gateways for secure payment processing.

Using open-source Content Management Systems (CMS) for developing e-commerce applications.

This topic covers the challenges faced by e-government in terms of security and the approaches to address them. It explores the importance of security in e-government and the ways to mitigate risks.

This topic introduces a security management model for e-government, outlining the key components and processes involved in ensuring the security of e-government systems.

This topic delves into the architecture of e-government security, including the design and implementation of secure systems and infrastructure for e-government services.

This topic covers the security standards and guidelines for e-government, including international standards and best practices for ensuring the security of e-government systems and data.

Security measures for protecting data during transactions in e-commerce.

Various security mechanisms used in e-commerce including cryptography, hash functions, digital signatures, authentication, access controls, intrusion detection systems, and secured socket layer (SSL).

Introduction to digital marketing, its importance, and role in e-commerce. Covers the fundamentals of digital marketing and its applications.

Types and formats of online advertisements, including display ads, video ads, and interstitial ads. Covers the benefits and challenges of online advertising.

Techniques and strategies for targeting specific audiences with online advertisements, including demographic, behavioral, and contextual targeting.

Using search engines to promote products or services, including search engine optimization (SEO) and pay-per-click (PPC) advertising.

Using keywords to target specific audiences and promote products or services, including keyword research and optimization techniques.

Techniques and strategies for improving the visibility and ranking of a website in search engine results pages (SERPs).

Using display ads to promote products or services, including types of display ads, targeting options, and measurement metrics.

Platforms that enable the buying and selling of online advertising inventory, including real-time bidding and programmatic advertising.

Using automated technology to buy, sell, and deliver targeted online advertisements, including real-time bidding and data-driven targeting.

A type of programmatic advertising that enables the buying and selling of online advertising inventory in real-time.

Using email to promote products or services, including email campaign strategy, creation, and optimization.

Partnering with affiliates to promote products or services, including affiliate network models and commission structures.

Using social media platforms to promote products or services, including social media strategy, content creation, and engagement metrics.

Using mobile devices to promote products or services, including mobile-optimized websites, apps, and advertising formats.

Targeting local audiences with online marketing efforts, including location-based targeting and local SEO strategies.

Measuring and analyzing the performance of online marketing campaigns, including key performance indicators (KPIs) and metrics.

Different pricing models for online advertisements, including cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-action (CPA).

Real-world examples of using Facebook marketing tools to promote products or services, including Facebook Ads and Facebook Insights.

Real-world examples of using Twitter marketing tools to promote products or services, including Twitter Ads and Twitter Analytics.

Real-world examples of using Pinterest marketing tools to promote products or services, including Pinterest Ads and Pinterest Analytics.

Using Google AdSense to target local audiences with online marketing efforts, including location-based targeting and ad placement.

Understanding how to optimize e-commerce systems for search engines to improve visibility and drive traffic. This includes understanding how search engines work and techniques to improve search engine rankings.

In-depth understanding of how search engines crawl, index, and retrieve data to provide search results. This topic covers the inner workings of search engines.

Optimizing individual web pages to improve search engine rankings. This includes techniques such as keyword optimization, meta tags, and content optimization.

Building a website's reputation and authority through external factors such as backlinks, social media, and online reputation management.

Understanding how search engines rank web pages and the factors that influence page ranking. This includes understanding Google's PageRank algorithm.

Understanding how to use Google Analytics to track website traffic, behavior, and conversion rates to inform e-commerce optimization decisions.

Understanding how to use social media analytics to track engagement, sentiment, and conversion rates to inform e-commerce optimization decisions.

Understanding how recommendation systems work and how they can be used in e-commerce to personalize customer experiences and improve sales.

Understanding how collaborative recommendation systems work, including user-based and item-based collaborative filtering.

Understanding how content-based recommendation systems work, including feature-based and knowledge-based systems.

Understanding how recommendation systems can be applied in e-commerce to improve customer experience, increase sales, and enhance customer loyalty.