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Tribhuvan university BBS 2013 Syllabus Fundamentals of Marketing

Fundamentals of Marketing - Syllabus

Course Overview and Structure
Syllabus Notes Old Questions Unit Wise Questions Question Bank

Embark on a profound academic exploration as you delve into the Fundamentals of Marketing course (Fundamentals of Marketing) within the distinguished Tribhuvan university's BBS department. Aligned with the 2013 Syllabus, this course (MGT 214) seamlessly merges theoretical frameworks with practical sessions, ensuring a comprehensive understanding of the subject. Rigorous assessment based on a 100 marks system, coupled with a challenging passing threshold of 40, propels students to strive for excellence, fostering a deeper grasp of the course content.

This 3 credit-hour journey unfolds as a holistic learning experience, bridging theory and application. Beyond theoretical comprehension, students actively engage in practical sessions, acquiring valuable skills for real-world scenarios. Immerse yourself in this well-structured course, where each element, from the course description to interactive sessions, is meticulously crafted to shape a well-rounded and insightful academic experience.


Course Objectives

 This course aims at developing knowledge and skills in students in analyzing issues concerning major decision making areas of marketing. It also aims to give background knowledge to students to prepare them for concentration courses in marketing. 

Course Description

This course contains introduction, understanding marketing environment, managing market information, Market Segmentation, Targeting and Positioning, Understanding Buyer’s Behavior, Product Decision, Pricing Decision, Promotion Decision, Distribution Decision, Marketing Practices in Nepal.

Units

Key Topics

  • Introduction to Computers
    IN-01

    An overview of computers and their significance in today's world. This topic sets the stage for understanding the basics of computers.

  • Digital and Analog Computers
    IN-02

    Understanding the difference between digital and analog computers, their characteristics, and applications.

  • Characteristics of Computers
    IN-03

    Exploring the key characteristics of computers, including input, processing, storage, and output.

  • History of Computers
    IN-04

    A brief history of computers, from their inception to the present day, highlighting key milestones and developments.

Key Topics

  • Behavior as an Input-Output System
    UN-101

    Understanding behavior as a system that takes in inputs and produces outputs, and how this process affects individual behavior in an organizational setting.

  • Mental Processes
    UN-102

    Exploring the mental processes that influence behavior, including beliefs, attitudes, values, needs, and motives.

  • Sensation and Perception
    UN-103

    The role of sensation and perception in shaping individual behavior, including how we process and interpret sensory information.

Key Topics

  • Introduction to Matrices
    MA-1

    This topic introduces the concept of matrices, including their definition, notation, and basic operations. It lays the foundation for further study of matrices and their applications.

  • Types of Matrices
    MA-2

    This topic covers the different types of matrices, including square matrices, diagonal matrices, identity matrices, and zero matrices. It explains their properties and characteristics.

  • Equality of Matrices
    MA-3

    This topic defines and explains the concept of equality of matrices, including the conditions for two matrices to be equal and the rules for comparing matrices.

  • Algebra of Matrices
    MA-4

    This topic covers the basic algebraic operations of matrices, including addition, subtraction, multiplication, and scalar multiplication. It explains the rules and properties of these operations.

- Concept of market and market segmentation

- Objectives of market segmentation

- Process of market segmentation

- Targeting the market: concept and types of target market, focusing marketing program

- Product Positioning for Target market: concept and process of product positioning

- Concept of buyer and buyer behavior

- Importance of understanding buyer behavior

- Consumer buying decision: process and determinants

- Organizational buying decision: process and determinants

Key Topics

  • Project Management Techniques
    PR-1

    This topic covers various project management techniques used to plan, organize, and control projects. It includes developing project management plans and implementing, monitoring, and controlling projects.

  • Collaborative Development Environment
    PR-2

    This topic focuses on creating an environment that fosters collaboration and teamwork. It includes communications planning, organizing and conducting effective meetings, and other collaborative development strategies.

  • Inter Process Communication
    PR-3

    Methods of communication between processes, including race conditions and critical sections.

  • Implementing Mutual Exclusion
    PR-4

    Techniques for achieving mutual exclusion, including busy waiting, sleep and wakeup, semaphores, monitors, and message passing.

  • Classical IPC Problems
    PR-5

    Solutions to classic inter-process communication problems, including producer-consumer, sleeping barber, and dining philosopher problems.

  • Process Scheduling
    PR-6

    Goals and techniques for scheduling processes, including batch, interactive, and real-time systems.

  • Deadlock Prevention
    PR-7

    This topic covers deadlock prevention techniques, which ensure that deadlocks cannot occur by preventing one of the necessary conditions for deadlock.

  • Deadlock Avoidance
    PR-8

    This topic discusses deadlock avoidance techniques, which ensure that the system will never enter a deadlock state.

  • Deadlock Detection
    PR-9

    This topic explains deadlock detection algorithms, which are used to detect when a deadlock has occurred in a system.

- Concept of price and pricing

- Objectives of pricing

- Methods of pricing

- Pricing strategies

- Concept and objectives of promotion

- Promotion mix and its components: advertising, publicity, sales promotion, personal selling, and public relations

- Advertising: concept, features, types, and Media

- Web advertising in marketing communication

- Publicity: concept and forms of publicity

- Sales Promotion: concept and types

- Personal selling: concept, types and process of personal selling

- Public relations: concept and tools

- Selection of Promotion mix

- Integrated marketing communication: Meaning and significance

- Concept and objectives of distribution decision

- Methods of distribution: direct and indirect

- Marketing channels and channel structure for consumer goods and industrial goods

- Role of marketing intermediaries in distribution system

- Selection of channel of distribution

- Channel Conflicts and Conflict Resolution Methods

- Physical distribution: concept and components

- Marketing Environment in Nepal

- Marketing Mix Decisions in Nepal

- Information system in Nepalese Firms

- Marketing Research Practices in Nepal

- Problems and Prospects of Marketing Practices in Nepal

- A small project work may be given to students;