E-Commerce 2080

Section A

Long Answer Questions.
Attempt any TWO questions.

1. What is E-commerce? Discuss the key elements of the E-commerce Business Model.

2. What is a dual signature? How is the dual signature generated? Describe the payment authorization in SET.

3. Define social, mobile and local marketing. How are the completion rate and skip rate used in video ad marketing?

Section B

Short Answer Questions.
Attempt any EIGHT questions.

4. Discuss E-commerce history with respect to innovation, consolidation and reinvention.

5. How can capital be raised for a business model? Explain.

6. Describe integrity, nonrepudation and confidentiality in E-commerce security.

7. Discuss the security threats in E-commerce.

8. Explain the process of E-payment using online credit card transactions.

9. How can you use open source CMS for developing E-commerce applications?

10. Discuss the Pinterest marketing tools.

11. What is a recommendation system? Differentiate collaborative filtering from content based filtering.

12. What is a page rank? How can you do search engine optimization to improve page rank?