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Tribhuvan university CSIT 2074 Syllabus International Marketing

International Marketing - Syllabus

Course Overview and Structure
Syllabus Notes Old Questions Unit Wise Questions Question Bank

Embark on a profound academic exploration as you delve into the International Marketing course (IM) within the distinguished Tribhuvan university's CSIT department. Aligned with the 2074 Syllabus, this course (MGT418) seamlessly merges theoretical frameworks with practical sessions, ensuring a comprehensive understanding of the subject. Rigorous assessment based on a 80+20 marks system, coupled with a challenging passing threshold of , propels students to strive for excellence, fostering a deeper grasp of the course content.

This 3 credit-hour journey unfolds as a holistic learning experience, bridging theory and application. Beyond theoretical comprehension, students actively engage in practical sessions, acquiring valuable skills for real-world scenarios. Immerse yourself in this well-structured course, where each element, from the course description to interactive sessions, is meticulously crafted to shape a well-rounded and insightful academic experience.


Course Objective:

This course aims to provide an understanding of the process and dynamism of marketing practiced across the international markets.

Course Description:

This is a comprehensive course that deals on the process and challenges of international marketing. The course includes topics such as scope and challenges of international marketing, dynamism in international trade, the cultural, political, and legal international environment, global marketing strategies, regional and multinational trade arrangements, and structure and dynamism in Nepal’s international trade.

Units

Key Topics

  • Introduction to E-commerce
    IN-1

    Overview of E-commerce and its significance in the digital age.

  • E-business vs E-commerce
    IN-2

    Understanding the differences between E-business and E-commerce.

  • Features of E-commerce
    IN-3

    Key characteristics and benefits of E-commerce.

  • Pure vs Partial E-commerce
    IN-4

    Types of E-commerce models and their applications.

  • History of E-commerce
    IN-5

    Evolution and development of E-commerce over time.

  • E-commerce Framework
    IN-6

    Understanding the components of E-commerce framework including People, Public Policy, Marketing and Advertisement, Support Services, and Business Partnerships.

  • Types of E-commerce
    IN-7

    Overview of different types of E-commerce including B2C, B2B, C2B, C2C, M-Commerce, U-commerce, Social-Ecommerce, and Local E-commerce.

Key Topics

  • Introduction to E-commerce
    IN-1

    Overview of E-commerce and its significance in the digital age.

  • E-business vs E-commerce
    IN-2

    Understanding the differences between E-business and E-commerce.

  • Features of E-commerce
    IN-3

    Key characteristics and benefits of E-commerce.

Key Topics

  • Introduction to E-commerce
    IN-1

    Overview of E-commerce and its significance in the digital age.

  • E-business vs E-commerce
    IN-2

    Understanding the differences between E-business and E-commerce.

  • Features of E-commerce
    IN-3

    Key characteristics and benefits of E-commerce.

  • Pure vs Partial E-commerce
    IN-4

    Types of E-commerce models and their applications.

Key Topics

  • Introduction to E-commerce
    IN-1

    Overview of E-commerce and its significance in the digital age.

  • E-business vs E-commerce
    IN-2

    Understanding the differences between E-business and E-commerce.

  • Features of E-commerce
    IN-3

    Key characteristics and benefits of E-commerce.

  • Pure vs Partial E-commerce
    IN-4

    Types of E-commerce models and their applications.

  • History of E-commerce
    IN-5

    Evolution and development of E-commerce over time.

  • E-commerce Framework
    IN-6

    Understanding the components of E-commerce framework including People, Public Policy, Marketing and Advertisement, Support Services, and Business Partnerships.

  • Types of E-commerce
    IN-7

    Overview of different types of E-commerce including B2C, B2B, C2B, C2C, M-Commerce, U-commerce, Social-Ecommerce, and Local E-commerce.

  • Challenges in E-commerce
    IN-8

    Common obstacles and difficulties faced in E-commerce.

Key Topics

  • Neurally Inspired Models of Information Processing
    NE-1

    This topic explores models of information processing inspired by the structure and function of the brain. It introduces the concept of neural networks and their application to information processing.

  • Single-Layer Networks and Boolean Functions
    NE-2

    This topic delves into the basics of single-layer neural networks and their relationship with Boolean functions. It covers the fundamentals of neural network architecture and its application to simple logical operations.

  • Multilayer Networks
    NE-3

    This topic builds upon the basics of single-layer networks and explores the architecture and functionality of multilayer neural networks. It discusses the advantages and limitations of multilayer networks in information processing.

  • Information Processing in Neural Networks
    NE-4

    This topic examines the process of information processing within neural networks. It covers how neural networks receive, process, and transmit information, and the implications for cognitive science.

  • Language Learning in Neural Networks
    NE-5

    This topic investigates the application of neural networks to language learning and processing. It explores how neural networks can be used to model language acquisition and understanding.

  • Neural Network Models of Children's Physical Reasoning
    NE-6

    This topic applies neural network models to the study of children's physical reasoning and cognitive development. It examines how neural networks can be used to understand and simulate children's problem-solving abilities.